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Superior Essex Communications and AEM Host Forum on Intelligent Building Technologies in Dubai


Dubai, UAE – October 20, 2021 – Superior Essex Communications, a leading manufacturer and supplier of communications cable in North America, and AEM, a global leader in test and handling solutions, hosted “PowerWise Technology Forum” on Tuesday, Oct. 19, at Fairmont Dubai, Dubai, United Arab Emirates.

The event was a joint effort to bring awareness to information communications and extra-low voltage technologies. Speakers and panelists included:

  • Brian Ensign, Vice President of Marketing for Superior Essex Communications
  • Steve Cowles, Manager of Technical Services for AEM
  • Paul Weintraub, International Sales for Superior Essex Communications
  • Farukh Aslam, CEO of Sinclair Digital
  • Luis Suau, Chief Business officer for Sinclair Digital

Superior Essex and AEM hosted this event in Dubai to run concurrent to the GITEX Global conference and exhibition, giving those attendees an opportunity to learn about advances in communications technology and sustainability. GITEX Global, the UAE’s annual technology event, highlights the innovation visions and digital revolutions of the region’s prolific government leaderships.

“This forum allows us the unique opportunity to bring together different perspectives to discuss the future of sustainable, intelligent buildings,” said Ensign. “Superior Essex is leading the way toward sustainable buildings with our sustainably made cables, and we are proud to partner with other companies who want to reduce their environmental impacts as well.”

“AEM has a strong focus on Environmental, Social, and Governance (ESG) operating principles. Even as we focus on innovation to truly transform our company as a global leader in semiconductor and electronics test solutions, our sustainability strategy focuses on the three key pillars: Saving our Planet, Investing and Caring for our People, and Growing Sustainable Profit,” stated Cowles. “I am pleased to have the opportunity to discuss our Smart Building infrastructure test solutions, with leading Power over Ethernet testing capabilities.”

This forum builds on a commitment by the host companies to support the United Nation’s Sustainable Development Goals. These goals are calls to action to countries to examine current practices and adopt sustainable development. However, Superior Essex, AEM and Sinclair have adopted these goals for their own business practices.

For Superior Essex, sustainable manufacturing—such as eliminating waste—has been an important goal. PowerWise® is an industry-leading power-over-ethernet cable and earlier this year, the 1G 4PPoE and 10G 4PPoE extended distance cables received Sustainable Intelligent Building (SIB™) 1G and SIB™ 10G UL Verification and certification up to 160 meters. This objective, science-based assessment verifies that these products deliver performance beyond 100 meters. PowerWise® cables provide optimized performance for power-over-ethernet applications and contribute two credits to LEED certification. These cables create better-built environments for people who use them.

Go to to learn more about the PowerWise line of products and the company’s sustainability commitments.

AEM collaborates with their suppliers to ensure their sustainability processes and verifies those processes through their testing. All the company’s key fabrications suppliers are in line with AEM sustainability requirements.

“We have a lower energy consumption rate per monetary unit of sales and emission intensity ration by 12.7%. We continue to engage with the community and develop more partnerships with charity organizations to improve our community’s welfare,” Cowles detailed.

More than 60 people attended the event in person. This forum was the first of two events that Superior Essex Communications will attend in the Middle East. The company will attend Intelligent Cities Exhibition & Conference 2021, in Cairo, Oct. 27-28, 2021.

Superior Essex Communications and AEM continue to work together to provide and ensure sustainable products for the global smart building market.


Brian Ensign, Vice President of Marketing

Superior Essex International LP – Communications


Superior Essex Communications is a leading manufacturer and supplier of communications cable in North America. It is on the forefront of innovation through Power over Ethernet, Intelligent Buildings and Cities, 5G Fiber infrastructure including Hybrid and Composite solutions, as well as technological advancements being made at its Product Development Center. Superior Essex Communications is also setting the pace on sustainability by being the first company with a Zero Waste to Landfill Certification at its Hoisington (KS) plant; the first wire and cable producer to contribute points to LEED certification, and the first to offer verified sustainable cables in over 50 products. Superior Essex Communications is Everywhere You Live and Work®. Additional information is available at

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